The site featured a sophisticated matching algorithm paired with pre-Facebook style social networking features such as public and private messaging, people search and friend lists.
Central to the experience was a graphically rich online chat application that allowed users to design their own avatars, play games such as 'spin the bottle' and 'truth or dare', and either chat as a group or set up a date to pair off in a private room.
Very well received at the time, wild5 attracted several thousand users during a few weeks of launch though simple word of mouth marketing and generated significant interest from major ISPs, publishers and broadcasters (including Breathe.com, EMAP and Channel 4).
Unfortunately this was a bad time to launch a social network and the dotcom crash and general market conditions meant we couldn't raise the investment necessary to continue with our plans for the product. A few years later maybe...